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Oracle Marketing Cloud Online Training

Oracle Marketing Cloud automates the science of marketing campaign execution, testing, measurement, prospect profiling, and lead nurturing allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content.
Oracle Marketing is the most comprehensive, integrated marketing solution available to
launch cross-channel marketing programs and combine all prospect and customer
marketing signals in a single view. This solution enables to generate a higher return on
digital marketing investments, create customer loyalty through superior campaign
performance, and unlock real-time performance decisions during critical campaign cycles. The Oracle Marketing suite of applications enables businesses personalize every customer experience to increase engagement, advocacy, and revenue using complete, data-driven marketing solutions. Eloqua is a Marketing Automation System in a Software as a Service (SaaS) Subscription, the primary application in the Oracle Marketing Cloud. Modern Marketers now have the tools to generate automated solutions along with reports that measure campaign performance, customer engagement, and closed-loop reporting.

Key Features:
 Quick Designing and Deployment of Marketing Campaigns
 Marketing Automation that you can configure
 More than 100 pre-configured reports. Schedule any of these to be run and
delivered anytime to any mailbox
 Supports US and International Anti-spam laws with MASYC developed opt-out and
double opt-in custom programs
 Easy to learn, drag and drop Workflow
 Upload your agencies source e-mails without manual re-entry

Marketers use Oracle Eloqua to:
 Create sophisticated nurture experiences for adaptive journeys, at scale.

 Target and segment audiences utilizing real-time data to create personalized
 Implement ABM strategies that seize, convert, and expand target accounts.
 Connect data from any system with an extensible, open framework.
 Maintain clean and complete data across various regions and instances.


30-35 hrs

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