Search Engine Optimization (SEO) is the art and science of increasing a website's visibility on search engines like Google, Bing, and Yahoo. A question must be in your mind when you search for information, why do some websites come to the top, while others provide the same information, why their website doesn't come to the top? The answer is SEO, The main purpose of SEO is to understand your website and increase its ranking.
Some Processes of SEO
- Keywords & Ranking
- Page Authority & Domain Authority
- Content Strategy
- Visibility
- Backlinks
An effective competitive narrative strategy lays the foundation for effective optimization.
Keywords & Ranking
Review competitors' metadata and pages to identify your website's target keywords We use tools like SEMrush and Keyword tool Planner to estimate popularity and competition for each keyword. Check current rankings and monitor weekly to guide your optimization blueprint.
Page Authority & Domain Authority
After identifying your competitors' keywords, check their Domain Authority (DA) and Page Authority (PA) scores from SEOMoz. These numbers measure a site's overall ranking potential based on age, size, and popularity on a 0-100 scale. PA predicts the ranking efficiency of individual pages. Always strive for high DA and PA, high DA and PA indicate better chances of good ranking.
Content Strategy
Assessment the logical connection and quality of competitors content social media shares, links from bloggers, and keywords. This analysis helps you create quality content.Instead, you can strategically produce powerful content that resonates with your audience and ranks well for targeted keywords.
Visibility
You can use a tool like SEOMetrics to benchmark your online visibility against competitors. It monitors search performance by automatically identifying relevant keywords or using your provided keywords. Tracks how often each site ranks for those keywords, assuming higher rankings get more clicks This data allows you to compare your current visibility with that of competitors.
Backlinks
Comprehensively analyze your website's backlink profile compared to competitors. It's important to note the number of follows vs. nofollow links and sitewide links . It's also important to check the anchor text ratio – aim for 40-50% branded anchor text among various combinations of other relevant anchors. Creating a balanced, natural backlink profile is ideal.